The SVEVO brand is inextricably linked to the history of the Somma family, which in the last century transformed its manufacturing talent into a true Art of Knitwear.
The pioneer of this enterprise was Nico Somma, a skilled trader of knitwear who in 1892 arrived in the city of Bari, occupying the central street Via Abate Gimma with his vision full of insight and determination.
The origins of SVEVO resonate in the name of the brand itself, inspired by the famous Norman-Swabian (Normanno Svevo in Italian) Castle of Bari.
The first knitwear factory
In Bari Nico starts his own chain of knitwear stores for men and women, inaugurating the long course of an Italian company that still focuses on the values of quality and authenticity.
In 1955 his son Mario founded the first SVEVO knitwear factory, focusing on the production of high quality knitwear, made by the careful and expert hands of local artisans. Thus, from the center of Puglia, a land rich in resources and resourcefulness, the threads of excellence and unmistakable mastery unfold, destined to weave the future of the company.
The incomparable quality
In 1958 Nico, son of Mario and eldest son of the third Somma generation, combined the production of men's collections with a factory dedicated to women's knitwear.
A newspaper of the time tells of the new supply chain describing the "classic and delicate manual steps, embroidery, weaving on old looms, knitting ... in the precious stitches and in the whimsy of colors".
And again "the sweater, the sweater, the pullover acquire a brilliance, a softness, a hand, a superior body, with incomparable resistance and non-shrink".
The new SVEVO’s season
In the early 90's Nico took on the challenge of an even more ambitious plan, moving just outside Parma to add a new chapter to the manufacturing history of the family.
In Fidenza, in a historic knitting mill dating back to the 1950s and acquired by the Somma, Nico launched the new production unit SVEVO together with his children Mario and Victoria.
Over the past 20 years the company has achieved exceptional results in Italy and abroad, reinforcing its production capacity and lending its expertise to the greatest names in international luxury.
The fourth generation
SVEVO's "challenge within the challenge" is to recognize continuity and tradition as the most authentic sign of quality and comfort, always continuing to advance towards the future in a significant opening towards progress and industrialization.
Nico's sons, Mario and Vittoria, direct all the activities, from design to production, from distribution to image and communication.
It is the fourth generation of the SVEVO family, which preserves and passes on the unmistakable heritage of the brand.
A style mission
Always on the move between the conception of new garments and international markets, the brand still relies on a centralized and direct management strategy that sees Mario leading the creative area, commercial strategy and marketing, while Vittoria directs the development of the collections. and all stages of the production chain.
It is here that the extraordinary lightness and softness of the yarns meet the flawless design of SVEVO and, above all, the great mastery in the yield and intensity of colors, which over the years has become a real style mission. Elegant, versatile, casual, considered a timeless art form.
The art of knitwear
Like a painting, a sculpture, a song: knitwear is a real art that is handed down from generation to generation, a secret kept among a select few who, with skill and intense passion, still manage to weave a made reality thread after thread. of determination and quality.